Aurora Collection

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Logitech Limited Edition

The Logitech G Wireless Pro Mouse limited edition launch featured diverse color variations derived from CMF trend research.

The limited edition launch of the Logitech G Wireless Pro Mouse marked a distinctive achievement. In a collaborative one-day workshop, the CMF team devised various color options based on trend research to create a limited edition version of the Logitech G PRO wireless gaming mouse. The limited edition color variants sold out instantly, providing valuable insights into consumer preferences for colored gaming products. This experience played a pivotal role in shaping Logitech G's approach to developing comprehensive CMF strategies, influencing subsequent launches such as the Color Collection and Aurora Collection. 

A comprehensive project walkthrough of the creative process is available upon request. 

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