PopGrip Collection
PopSockets' Elevated Grip Collection redefines the mobile accessories experience featuring sophisticated designs using unique materials across their entire grip lineup.
A consumer electronics accessories company, PopSockets is known for its removable smartphone grips. When the newly formed CMF and design team joined, the focus shifted to building a strategy that expanded the product line and reached new consumer groups beyond the original PopGrip. This included developing products like the PopWallet and PopMount.
One of the key contributions was the creation of the “Enamel Collection” designed to elevate PopSockets' signature graphic illustrations by incorporating a more premium material. By introducing enamel, the collection added depth and refinement to the design aligning with the brand’s growing appeal and broadening consumer reach. The Enamel Collection continues to be a standout line for partnerships, collaborations, and new collections enhancing PopSockets' market presence.
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